For community and solidarity in dealing with breast cancer

During Breast Cancer Awareness Month in October, we are selling our popular mini bra key rings for €1. All proceeds from the sale will be donated to dasBUUSENKOLLEKTIV to support their important mission to raise awareness and provide information about breast cancer. These charming little eye-catchers are a sign of solidarity and have been lovingly crafted by our trainees in the Swabian Alb.

One in eight women will develop breast cancer during their lifetime. And yet, the subject is often hushed up – rarely discussed openly, diversely or with ease. The non-profit association dasBUUSENKOLLEKTIV wants to encourage a new approach to the topic of breast cancer. In a spirit of solidarity, creativity and encouragement, the Buusenfreundinnen (breast friends) are bringing breast cancer out of the taboo zone. With innovative discussion formats, art events and exhibitions, dasBUUSENKOLLEKTIV is creating new spaces for those affected – for exchange, visibility and self-determination.

As a lingerie brand that accompanies the body every day and celebrates it in all its forms, we believe that
body awareness begins where self-care becomes tangible – for example, when buying lingerie. We want to inspire people to be mindful, to take themselves seriously – and to go for regular check-ups.

Charming little eye-catchers that make a statement and raise awareness. 
Because small gestures can have a big impact, our popular mini bra key rings – made by trainees in the Swabian Alb – are available to purchase in all stores and online during Breast Cancer Awareness Month in October. For a contribution of £1 per item, you can show your solidarity while shopping and support the empowering work of dasBUUSENKOLLEKTIV. All proceeds from the sale of the mey mini bras will be donated to dasBUUSENKOLLEKTIV to support their important mission of raising awareness and providing information about breast cancer.  

To support early detection of breast cancer, dasBUUSENKOLLEKTIV has developed a video in easy-to-understand language and vivid images, which aims to remove inhibitions and encourage regular self-examination.