meydays for future: you made our Black Weekend Moor campaign a great success!
In collaboration with the Schleswig-Holstein Nature Conservation Foundation, mey is renaturalising 28,750 m² of moorland, which is equivalent to a saving of 57 tonnes of CO₂ per year. We didn’t expect such a great result. Thank you for your purchase and support!
©Stiftung Naturschutz Schleswig-Holstein (Schleswig-Holstein Nature Conservation Foundation)
What was the 2022 mey Black Weekend campaign about?
meydays for future was the perfect alternative to the Black Weekend mania: shop with a good conscience!
We are against sales carnage and fast fashion, and for sustainability and a more conscious approach to people and the environment. We practise what we preach, which is why we invited you to do some climate-friendly shopping between 25th and 27th November 2022.
When you shopped in our mey stores or our online shop from 25th to 27th November, you automatically supported our moorland restoration campaign in collaboration with the Schleswig-Holstein Nature Conservation Foundation. Thank you for getting involved!
€10 order total = 1 m² restored moorland
10 € Warenkorbwert = 1m² Moorrenaturierung
For every 10 euros you spend, 1 m² of moorland will be restored. Every 1 m² of restored moorland saves 2 kg CO₂ per year. Example calculation: €100 order total = 10 m² restored moorland = 20 kg CO₂ saved per year.
Ein Quadratmeter renaturiertes Moor spart pro Jahr 2 Kilogramm CO₂ ein.
Conservation of moorland areas = biological climate protection
The biggest carbon reserves we have on land are moorlands. They provide a habitat for many plants, such as peat moss, cotton grass and sundew. They are also home to numerous creatures, such as dragonflies, birds and butterflies.
©Stiftung Naturschutz Schleswig-Holstein (Schleswig-Holstein Nature Conservation Foundation)
Our Black Weekend campaign: Moorland restoration
meydays for future is the perfect alternative to the Black Weekend mania: shop with a clean conscience!
We are against sales carnage and fast fashion, and for sustainability and more a conscious approach to people and the environment. We practise what we preach, which is why we invite you to do some climate-friendly shopping from 25th to 27th November 2022.
When you shop in our mey stores or our online shop from 25th to 27th November, you automatically support our moorland restoration campaign in collaboration with the Schleswig-Holstein Nature Conservation Foundation.
€10 order total = 1 m² restored moorland
10 € Warenkorbwert = 1m² Moorrenaturierung
For every 10 euros you spend, 1 m² of moorland will be restored. Every 1 m² of restored moorland saves 2 kg CO₂ per year. Example calculation: €100 order total = 10 m² restored moorland = 20 kg CO₂ saved per year.
Ein Quadratmeter renaturiertes Moor spart pro Jahr 2 Kilogramm CO₂ ein.
Conservation of moorland areas = biological climate protection
The biggest carbon reserves we have on land are moorlands. They provide a habitat for many plants, such as peat moss, cotton grass and sundew. They are also home to numerous creatures, such as dragonflies, birds and butterflies.
©Stiftung Naturschutz Schleswig-Holstein (Schleswig-Holstein Nature Conservation Foundation)
Schleswig-Holstein Nature Conservation Foundation
The Schleswig-Holstein Nature Conservation Foundation was founded in 1978. To date, the foundation has restored more than 1,800 hectares of moorland, providing a new home for many plants and animals.
Sustainable underwear for her
Sustainable is beautiful – especially when the product is made mostly of cotton.
Combine a modern look with a sustainable lifestyle – and do something good for the environment.
High quality that you can feel!
Sustainable underwear for him
Men’s basics with a cotton content between 94% and 100%.
The super soft materials feel exceptionally comfortable against your skin.
See for yourself!
