Grafic meydays for future limited emission, black weekend | mey®

Thanks to you, our Black Weekend campaign was a complete success - mey offsets 325 t of CO₂ through the Positerra project.

We did not expect such a great response to the project, all of our expectations were exceeded! Thank you for your purchase and for supporting the special Black Weekend campaign.

Presentation of the cheque to Positerra by Oliver Ammann and Michaela Eppler

What was the mey Black Weekend campaign 2021 about?

meydays for future is the perfect alternative to the Black Weekend mania: shop with a 100% clean conscience!

We are against sales carnage and fast fashion, and for sustainability and more a conscious approach to people and the environment. We practise what we preach, which is why we invite you to do some climate-friendly shopping from 26th to 28th November 2021. Every mey product we sell helps reduce your personal carbon footprint.

Light brown cows run on the Positerra pasture | mey®

Sponsorship of Positerra

We are taking part in the regional climate and environmental protection project “Offsetting emissions regionally through humus formation” by sponsoring Positerra. Carbon emissions are offset by farmers adjusting their land use, and opting for agricultural practices that support the build-up of humus in the soil and regenerative cultivation of the land.

Compared to traditional farming methods, renewable agriculture forms considerably more humus in the soil. This promotes plant growth and the soil’s water storage capacities and biodiversity, protecting it against extreme weather events and binding more CO₂ in the long run. In this way, CO₂ is permanently bound in the soil as carbon which at the same time makes the land more fertile.

Sustainable underwear for her

Black is beautiful – especially because our women’s basics are made of organic cotton and elastane, and feature beautiful lace detail in certain styles. All items are certified with the Green Button and GOTS, and available in different colours.

  Sustainable underwear for him

Men’s basics with an organic cotton content between 94% and 100%. We bring colours and patterns to our life with the RE:THINK Colour series – of course, our underwear items are also available in classic colours. All items are certified with the Green Button and GOTS.

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Ladies model sits in a pastel yellow sweatshirt and colored leopard pants | mey®

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